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- 2009034618 contributor B11434549.
- 2009034618 contributor B11434550.
- 2009034618 created "c2010.".
- 2009034618 date "2010".
- 2009034618 date "c2010.".
- 2009034618 dateCopyrighted "c2010.".
- 2009034618 description "Includes bibliographical references and indexes.".
- 2009034618 description "Managing customer value one stage at a time -- Value -- Decomposing metrics -- Stages in the customer value chain -- Customers as gambles -- Loyalty -- Harnessing customer intelligence -- Pricing and customer psychology -- Aligning the organization -- Customer intelligence at the trillium gift of life foundation -- Octopus : making everyday life easier -- Get smart.".
- 2009034618 extent "xii, 401 p. :".
- 2009034618 identifier "9789812838278".
- 2009034618 identifier "9789812838285".
- 2009034618 identifier "9812838279".
- 2009034618 identifier "9812838287".
- 2009034618 issued "2010".
- 2009034618 issued "c2010.".
- 2009034618 language "eng".
- 2009034618 publisher "Singapore ; Hackensack, NJ : World Scientific Pub.,".
- 2009034618 subject "658.8/12 22".
- 2009034618 subject "Customer loyalty.".
- 2009034618 subject "Customer relations Management.".
- 2009034618 subject "HF5415.5 .S67 2010".
- 2009034618 subject "Marketing Management.".
- 2009034618 tableOfContents "Managing customer value one stage at a time -- Value -- Decomposing metrics -- Stages in the customer value chain -- Customers as gambles -- Loyalty -- Harnessing customer intelligence -- Pricing and customer psychology -- Aligning the organization -- Customer intelligence at the trillium gift of life foundation -- Octopus : making everyday life easier -- Get smart.".
- 2009034618 title "Managing customer value : one stage at a time / Dilip Soman, Sara N-Marandi.".
- 2009034618 type "text".