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- 2009039009 alternative "Consumer behavior and marketing strategy".
- 2009039009 contributor B11439797.
- 2009039009 contributor B11439798.
- 2009039009 created "c2010.".
- 2009039009 date "2010".
- 2009039009 date "c2010.".
- 2009039009 dateCopyrighted "c2010.".
- 2009039009 description "Includes bibliographical references and index.".
- 2009039009 extent "xix, 554 p. :".
- 2009039009 identifier "0073404764 (alk. paper)".
- 2009039009 identifier "9780073404769 (alk. paper)".
- 2009039009 issued "2010".
- 2009039009 issued "c2010.".
- 2009039009 language "eng".
- 2009039009 publisher "New York : McGraw-Hill Irwin,".
- 2009039009 subject "658.8/342 22".
- 2009039009 subject "Consumer behavior.".
- 2009039009 subject "HF5415.3 .P468 2010".
- 2009039009 subject "Marketing.".
- 2009039009 title "Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.".
- 2009039009 title "Consumer behavior and marketing strategy".
- 2009039009 type "text".