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- 2009039114 contributor B11439929.
- 2009039114 created "2010.".
- 2009039114 date "2010".
- 2009039114 date "2010.".
- 2009039114 dateCopyrighted "2010.".
- 2009039114 description "Includes bibliographical references and index.".
- 2009039114 description "Marketing the arts / Daragh O'Reilly, Finola Kerrigan -- Challenging conventions in arts marketing : experiencing the skull / Alan Bradshaw, Finola Kerrigan, Morris B. Holbrook -- The artist in brand culture / Jonathan E. Schroeder -- The tension between artistic and market orientation in visual art / Ian Fillis -- From missionary to market maker : reconceptualizing arts marketing in practice / Debi Hayes, Simon Roodhouse -- Conversation, collaboration and cooperation : courting new audiences for a new century / Angela Osborne, Ruth Rentschler -- Working weeks, rave weekends : identity fragmentation and the emergence of new communities / Christina Goulding, Avi Shankar, Richard Elliott -- Generating aesthetic experiences from ordinary activity : new technology and the museum experience / Drik Vom Lehn -- From luxury to necessity : the changing role of qualitative research in the arts / Lisa Baxter -- Dreaming of artistic excellence, popularity, or both? / Michela Addis, Morris B. Holbrook -- Between fan culture and copyright infringement : manga scanlation / Hye-kyung Lee -- Bluegrass revival : marketing and authenticity in the hills of Appalachia / Elizabeth C. Hirschman -- Evolving perspectives on music consumption / Ggretchen Larsen, Rob Lawson -- Musings from Miles : what Miles Davis can tell us about music and marketing / Noel Dennis, Michael Macaulay -- A night at the theatre : moving arts marketing from the office to the kitchen and beyond / Annmarie Ryan, Matt Fenton, Daniela Sangiorgi -- Museums in society or society as a museum? : museums, culture and consumption in the (post)modern world / Elizabeth Carnegie -- Extreme cultural and marketing makeover : Liverpool home edition / Anthony Patterson -- The brand stripped bare by its marketers, even / Stephen Brown.".
- 2009039114 extent "xviii, 305 p. :".
- 2009039114 identifier "0415496853 (hardback)".
- 2009039114 identifier "0415496861 (pbk.)".
- 2009039114 identifier "9780415496858 (hardback)".
- 2009039114 identifier "9780415496865 (pbk.)".
- 2009039114 issued "2010".
- 2009039114 issued "2010.".
- 2009039114 language "eng".
- 2009039114 publisher "Milton Park, Abingdon, Oxon ; New York : Routledge,".
- 2009039114 subject "700.68/8 23".
- 2009039114 subject "Arts Marketing.".
- 2009039114 subject "NX634 .M38 2010".
- 2009039114 tableOfContents "Marketing the arts / Daragh O'Reilly, Finola Kerrigan -- Challenging conventions in arts marketing : experiencing the skull / Alan Bradshaw, Finola Kerrigan, Morris B. Holbrook -- The artist in brand culture / Jonathan E. Schroeder -- The tension between artistic and market orientation in visual art / Ian Fillis -- From missionary to market maker : reconceptualizing arts marketing in practice / Debi Hayes, Simon Roodhouse -- Conversation, collaboration and cooperation : courting new audiences for a new century / Angela Osborne, Ruth Rentschler -- Working weeks, rave weekends : identity fragmentation and the emergence of new communities / Christina Goulding, Avi Shankar, Richard Elliott -- Generating aesthetic experiences from ordinary activity : new technology and the museum experience / Drik Vom Lehn -- From luxury to necessity : the changing role of qualitative research in the arts / Lisa Baxter -- Dreaming of artistic excellence, popularity, or both? / Michela Addis, Morris B. Holbrook -- Between fan culture and copyright infringement : manga scanlation / Hye-kyung Lee -- Bluegrass revival : marketing and authenticity in the hills of Appalachia / Elizabeth C. Hirschman -- Evolving perspectives on music consumption / Ggretchen Larsen, Rob Lawson -- Musings from Miles : what Miles Davis can tell us about music and marketing / Noel Dennis, Michael Macaulay -- A night at the theatre : moving arts marketing from the office to the kitchen and beyond / Annmarie Ryan, Matt Fenton, Daniela Sangiorgi -- Museums in society or society as a museum? : museums, culture and consumption in the (post)modern world / Elizabeth Carnegie -- Extreme cultural and marketing makeover : Liverpool home edition / Anthony Patterson -- The brand stripped bare by its marketers, even / Stephen Brown.".
- 2009039114 title "Marketing the arts : a fresh approach / edited by Daragh O'Reilly and Finola Kerrigan.".
- 2009039114 type "text".