Matches in Library of Congress for { <http://lccn.loc.gov/2009040210> ?p ?o. }
Showing items 1 to 21 of
21
with 100 items per page.
- 2009040210 contributor B11441269.
- 2009040210 created "c2010.".
- 2009040210 date "2010".
- 2009040210 date "c2010.".
- 2009040210 dateCopyrighted "c2010.".
- 2009040210 description "Includes bibliographical references and index.".
- 2009040210 description "Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.".
- 2009040210 extent "xv, 414 p. :".
- 2009040210 identifier "0137058292 (hbk. : alk. paper)".
- 2009040210 identifier "9780137058297 (hbk. : alk. paper)".
- 2009040210 issued "2010".
- 2009040210 issued "c2010.".
- 2009040210 language "eng".
- 2009040210 publisher "Upper Saddle River, N.J. : FT Press,".
- 2009040210 subject "658.8/3 22".
- 2009040210 subject "HF5415.2 .M35543 2010".
- 2009040210 subject "Marketing Mathematical models.".
- 2009040210 subject "Marketing research.".
- 2009040210 tableOfContents "Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.".
- 2009040210 title "Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [et al.].".
- 2009040210 type "text".