Matches in Library of Congress for { <http://lccn.loc.gov/2009040521> ?p ?o. }
Showing items 1 to 22 of
22
with 100 items per page.
- 2009040521 contributor B11441649.
- 2009040521 contributor B11441650.
- 2009040521 created "2010.".
- 2009040521 date "2010".
- 2009040521 date "2010.".
- 2009040521 dateCopyrighted "2010.".
- 2009040521 description "Includes bibliographical references and indexes.".
- 2009040521 description "Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.".
- 2009040521 extent "xi, 329 p. :".
- 2009040521 identifier "0415442737 (hbk. : alk. paper)".
- 2009040521 identifier "9780415442732 (hbk. : alk. paper)".
- 2009040521 issued "2010".
- 2009040521 issued "2010.".
- 2009040521 language "eng".
- 2009040521 publisher "Hove, East Sussex ; New York : Psychology Press,".
- 2009040521 subject "659.101/9 22".
- 2009040521 subject "Advertising Psychological aspects.".
- 2009040521 subject "Consumers Attitudes.".
- 2009040521 subject "HF5822 .F456 2010".
- 2009040521 tableOfContents "Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.".
- 2009040521 title "The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.".
- 2009040521 type "text".