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- 2009040648 contributor B11441797.
- 2009040648 created "2010.".
- 2009040648 date "2010".
- 2009040648 date "2010.".
- 2009040648 dateCopyrighted "2010.".
- 2009040648 description "Includes bibliographical references and index.".
- 2009040648 description "Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.".
- 2009040648 extent "xii, 185 p. :".
- 2009040648 identifier "0415473268".
- 2009040648 identifier "9780415473262".
- 2009040648 identifier 2009040648-b.html.
- 2009040648 isPartOf "Routledge interpretive marketing research ; 11".
- 2009040648 isPartOf "Routledge interpretive marketing research series ; 11.".
- 2009040648 issued "2010".
- 2009040648 issued "2010.".
- 2009040648 language "eng".
- 2009040648 publisher "New York : Routledge,".
- 2009040648 subject "658.8 22".
- 2009040648 subject "HD9980.5 .S55 2010".
- 2009040648 subject "Marketing Management.".
- 2009040648 subject "Service industries.".
- 2009040648 tableOfContents "Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.".
- 2009040648 title "Managing service firms : the power of managerial marketing / Per Skålén.".
- 2009040648 type "text".