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- 2009043316 contributor B11444988.
- 2009043316 contributor B11444989.
- 2009043316 created "2011.".
- 2009043316 date "2011".
- 2009043316 date "2011.".
- 2009043316 dateCopyrighted "2011.".
- 2009043316 description "Essentials of marketing management. Strategic planning and the marketing management process -- Marketing information, research, and understanding the target market. Marketing research : process and systems for decision making ; Consumer behavior ; Business, government, and institutional buying ; Market segmentation ; Product and brand strategy ; New product planning and development ; Integrated marketing communications ; Major Federal agencies involved in control of advertising ; Personal selling, relationship building, and sales management ; Distribution strategy Pricing strategy ; The marketing of services ; Global marketing -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plans.".
- 2009043316 description "Includes bibliographical references and indexes.".
- 2009043316 extent "xiv, 258 p. :".
- 2009043316 identifier "0071221115 (pbk.)".
- 2009043316 identifier "0073529966 (alk. paper)".
- 2009043316 identifier "9780071221115 (pbk.)".
- 2009043316 identifier "9780073529967 (alk. paper)".
- 2009043316 issued "2011".
- 2009043316 issued "2011.".
- 2009043316 language "eng".
- 2009043316 publisher "New York : McGraw-Hill/Irwin,".
- 2009043316 subject "658.8 22".
- 2009043316 subject "HF5415.13 .P388 2011".
- 2009043316 subject "Marketing Management.".
- 2009043316 tableOfContents "Essentials of marketing management. Strategic planning and the marketing management process -- Marketing information, research, and understanding the target market. Marketing research : process and systems for decision making ; Consumer behavior ; Business, government, and institutional buying ; Market segmentation ; Product and brand strategy ; New product planning and development ; Integrated marketing communications ; Major Federal agencies involved in control of advertising ; Personal selling, relationship building, and sales management ; Distribution strategy Pricing strategy ; The marketing of services ; Global marketing -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plans.".
- 2009043316 title "A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.".
- 2009043316 type "text".