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- 2009043351 contributor B11445033.
- 2009043351 created "2010.".
- 2009043351 date "2010".
- 2009043351 date "2010.".
- 2009043351 dateCopyrighted "2010.".
- 2009043351 description "Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.".
- 2009043351 extent "xviii, 262 p. :".
- 2009043351 identifier "074945704X".
- 2009043351 identifier "0749460059 (e-bk)".
- 2009043351 identifier "9780749457044".
- 2009043351 identifier "9780749460051 (e-bk)".
- 2009043351 identifier 2009043351-b.html.
- 2009043351 identifier 2009043351-d.html.
- 2009043351 identifier 2009043351-t.html.
- 2009043351 issued "2010".
- 2009043351 issued "2010.".
- 2009043351 language "eng".
- 2009043351 publisher "Philadelphia : Kogan Page Limited,".
- 2009043351 subject "658.8/2 22".
- 2009043351 subject "HF5438.5 .M85 2010".
- 2009043351 subject "Marketing.".
- 2009043351 subject "Sales promotion.".
- 2009043351 tableOfContents "Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.".
- 2009043351 title "Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin.".
- 2009043351 type "text".