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- 2009043449 contributor B11445153.
- 2009043449 created "2010.".
- 2009043449 date "2010".
- 2009043449 date "2010.".
- 2009043449 dateCopyrighted "2010.".
- 2009043449 description "Includes bibliographical references and index.".
- 2009043449 extent "xii, 212 p. :".
- 2009043449 identifier "0203864557".
- 2009043449 identifier "0415873533".
- 2009043449 identifier "0415873541".
- 2009043449 identifier "9780203864555".
- 2009043449 identifier "9780415873536".
- 2009043449 identifier "9780415873543".
- 2009043449 identifier 2009043449-b.html.
- 2009043449 isPartOf "Communication series".
- 2009043449 isPartOf "Routledge communication series.".
- 2009043449 issued "2010".
- 2009043449 issued "2010.".
- 2009043449 language "eng".
- 2009043449 publisher "New York : Routledge,".
- 2009043449 subject "659 22".
- 2009043449 subject "Advertising media planning.".
- 2009043449 subject "HF5826.5 .K38 2010".
- 2009043449 subject "Marketing channels.".
- 2009043449 subject "Mass media and business.".
- 2009043449 title "The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.".
- 2009043449 type "text".