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- 2009044076 contributor B11445904.
- 2009044076 created "c2011.".
- 2009044076 date "2011".
- 2009044076 date "c2011.".
- 2009044076 dateCopyrighted "c2011.".
- 2009044076 description "Includes bibliographical references and index.".
- 2009044076 description "What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.".
- 2009044076 extent "xxxi, 448 p. :".
- 2009044076 identifier "0136088902 (pbk.)".
- 2009044076 identifier "9780136088905 (pbk.)".
- 2009044076 issued "2011".
- 2009044076 issued "c2011.".
- 2009044076 language "eng".
- 2009044076 publisher "Boston : Prentice Hall,".
- 2009044076 spatial "United States.".
- 2009044076 subject "659.2 22".
- 2009044076 subject "HM1221 .S45 2011".
- 2009044076 subject "Public relations United States.".
- 2009044076 tableOfContents "What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.".
- 2009044076 title "The practice of public relations / Fraser P. Seitel.".
- 2009044076 type "text".