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- 2009044146 contributor B11445989.
- 2009044146 created "2009.".
- 2009044146 date "2009".
- 2009044146 date "2009.".
- 2009044146 dateCopyrighted "2009.".
- 2009044146 description "Includes bibliographical references and index.".
- 2009044146 description "Machine generated contents note: PART I: REINVENTING AN INDUSTRY - THE YEARS UP TO 1959 * The Brand Dream * A Brand is Born * Nurturing a Brand * The First Brand Extensions * PART II: A BRAND RISES DESPITE THE NAYSAYERS - THE 1960S * Growth Explosion * Defending the Brand * Living the Brand * PART III: THE BRAND GOES GLOBAL - THE 1970S * The Brand Seen and Protested Around the World * A Brand Peaks * A Brand Gives Back * PART IV: A BRAND IN DECLINE - THE 1980S * A Changing World * A Changing of the Guard * A Change of Course * PART V: REINVENTING A BRAND - THE 1990S * A New Focus * New Brand Extensions * The Brand Champion Returns to the Spotlight * PART VI: A BRAND RISES BACK TO THE TOP - THE 2000S * A Brand for a New Generation * Focus on Relationship Branding * The Future of the Playboy Brand PART I: REINVENTING AN INDUSTRY - THE YEARS UP TO 1959 * The Brand Dream * A Brand is Born * Nurturing a Brand * The First Brand Extensions * PART II: A BRAND RISES DESPITE THE NAYSAYERS - THE 1960S * Growth Explosion * Defending the Brand * Living the Brand * PART III: THE BRAND GOES GLOBAL - THE 1970S * The Brand Seen and Protested Around the World * A Brand Peaks * A Brand Gives Back * PART IV: A BRAND IN DECLINE - THE 1980S * A Changing World * A Changing of the Guard * A Change of Course * PART V: REINVENTING A BRAND - THE 1990S * A New Focus * New Brand Extensions * The Brand Champion Returns to the Spotlight * PART VI: A BRAND RISES BACK TO THE TOP - THE 2000S * A Brand for a New Generation * Focus on Relationship Branding * The Future of the Playboy Brand .".
- 2009044146 extent "xx, 188 p. ;".
- 2009044146 identifier "023057789X".
- 2009044146 identifier "9780230577893".
- 2009044146 identifier 2009044146-b.html.
- 2009044146 identifier 2009044146-d.html.
- 2009044146 identifier 2009044146-t.html.
- 2009044146 issued "2009".
- 2009044146 issued "2009.".
- 2009044146 language "eng".
- 2009044146 publisher "Basingstoke, Hampshire ; New York : Palgrave Macmillan,".
- 2009044146 spatial "United States".
- 2009044146 spatial "United States.".
- 2009044146 subject "338.7/61051 22".
- 2009044146 subject "Branding (Marketing) United States".
- 2009044146 subject "PN4900.P5 G86 2009".
- 2009044146 subject "Playboy Enterprises.".
- 2009044146 subject "Target marketing United States.".
- 2009044146 tableOfContents "Machine generated contents note: PART I: REINVENTING AN INDUSTRY - THE YEARS UP TO 1959 * The Brand Dream * A Brand is Born * Nurturing a Brand * The First Brand Extensions * PART II: A BRAND RISES DESPITE THE NAYSAYERS - THE 1960S * Growth Explosion * Defending the Brand * Living the Brand * PART III: THE BRAND GOES GLOBAL - THE 1970S * The Brand Seen and Protested Around the World * A Brand Peaks * A Brand Gives Back * PART IV: A BRAND IN DECLINE - THE 1980S * A Changing World * A Changing of the Guard * A Change of Course * PART V: REINVENTING A BRAND - THE 1990S * A New Focus * New Brand Extensions * The Brand Champion Returns to the Spotlight * PART VI: A BRAND RISES BACK TO THE TOP - THE 2000S * A Brand for a New Generation * Focus on Relationship Branding * The Future of the Playboy Brand PART I: REINVENTING AN INDUSTRY - THE YEARS UP TO 1959 * The Brand Dream * A Brand is Born * Nurturing a Brand * The First Brand Extensions * PART II: A BRAND RISES DESPITE THE NAYSAYERS - THE 1960S * Growth Explosion * Defending the Brand * Living the Brand * PART III: THE BRAND GOES GLOBAL - THE 1970S * The Brand Seen and Protested Around the World * A Brand Peaks * A Brand Gives Back * PART IV: A BRAND IN DECLINE - THE 1980S * A Changing World * A Changing of the Guard * A Change of Course * PART V: REINVENTING A BRAND - THE 1990S * A New Focus * New Brand Extensions * The Brand Champion Returns to the Spotlight * PART VI: A BRAND RISES BACK TO THE TOP - THE 2000S * A Brand for a New Generation * Focus on Relationship Branding * The Future of the Playboy Brand .".
- 2009044146 title "Building brand value the Playboy way / Susan Gunelius.".
- 2009044146 type "text".