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- 2009046166 contributor B11448416.
- 2009046166 created "2010.".
- 2009046166 date "2010".
- 2009046166 date "2010.".
- 2009046166 dateCopyrighted "2010.".
- 2009046166 description "Includes bibliographical references and index.".
- 2009046166 description "Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media.".
- 2009046166 extent "1 v. (various pagings) :".
- 2009046166 identifier "0077286405 (pbk. : alk. paper)".
- 2009046166 identifier "9780077286408 (pbk. : alk. paper)".
- 2009046166 issued "2010".
- 2009046166 issued "2010.".
- 2009046166 language "eng".
- 2009046166 publisher "New York : McGraw-Hill,".
- 2009046166 subject "302.23 22".
- 2009046166 subject "Mass media and culture.".
- 2009046166 subject "Mass media.".
- 2009046166 subject "Media literacy.".
- 2009046166 subject "P90 .B284 2010".
- 2009046166 tableOfContents "Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media.".
- 2009046166 title "Introduction to mass communication : media literacy and culture / Stanley Baran.".
- 2009046166 type "text".