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- 2009046216 alternative "Advertising procedure".
- 2009046216 contributor B11448482.
- 2009046216 contributor B11448483.
- 2009046216 created "c2011.".
- 2009046216 date "2011".
- 2009046216 date "c2011.".
- 2009046216 dateCopyrighted "c2011.".
- 2009046216 description "Background of today's advertising -- Roles of advertising -- Brand planning and the advertising spiral -- Target marketing -- The advertising agency, media services, and other services -- The advertiser's marketing/advertising operation -- Media strategy -- Using television -- Using radio -- Using newspapers -- Using magazines -- Out-of-home advertising -- Digital and direct-response advertising -- Sales promotion -- Research in advertising -- Creating the message -- The total concept : words and visuals -- Print production -- Video and the commercial -- The radio commercial -- Trademarks and packaging -- The complete campaign -- International advertising -- Economic, social, and legal effects of advertising.".
- 2009046216 description "Includes bibliographical references (p. 789-799) and index.".
- 2009046216 extent "xx, 817 p. :".
- 2009046216 identifier "0132465515 (pbk.)".
- 2009046216 identifier "0136110827 (alk. paper)".
- 2009046216 identifier "9780132465519 (pbk.)".
- 2009046216 identifier "9780136110828 (alk. paper)".
- 2009046216 issued "2011".
- 2009046216 issued "c2011.".
- 2009046216 language "eng".
- 2009046216 publisher "Upper Saddle River, N.J. : Prentice Hall/Pearson,".
- 2009046216 subject "659.1 22".
- 2009046216 subject "Advertising.".
- 2009046216 subject "HF5823 .K45 2011".
- 2009046216 tableOfContents "Background of today's advertising -- Roles of advertising -- Brand planning and the advertising spiral -- Target marketing -- The advertising agency, media services, and other services -- The advertiser's marketing/advertising operation -- Media strategy -- Using television -- Using radio -- Using newspapers -- Using magazines -- Out-of-home advertising -- Digital and direct-response advertising -- Sales promotion -- Research in advertising -- Creating the message -- The total concept : words and visuals -- Print production -- Video and the commercial -- The radio commercial -- Trademarks and packaging -- The complete campaign -- International advertising -- Economic, social, and legal effects of advertising.".
- 2009046216 title "Advertising procedure".
- 2009046216 title "Kleppner's Advertising procedure / W. Ronald Lane, Karen Whitehill King, Tom Reichert.".
- 2009046216 type "text".