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- 2009047024 contributor B11449469.
- 2009047024 created "2009.".
- 2009047024 date "2009".
- 2009047024 date "2009.".
- 2009047024 dateCopyrighted "2009.".
- 2009047024 description "Includes bibliographical references (p. 191-201) and indexes.".
- 2009047024 description "Machine generated contents note: Introductionthe crisis of branding and the demand for authenticity * What is authenticity? * Principle 1Tell compelling brand stories * Principle 2Appear as artisanal amateurs * Principle 3Stick to your roots * Principle 4Love of product and production * Principle 5Market Immersion * Principle 6Cultural contribution * Principle 7Indoctrinate staff into the cult * A call to actionbuilding brand authenticity Introductionthe crisis of branding and the demand for authenticity * What is authenticity? * Principle 1Tell compelling brand stories * Principle 2Appear as artisanal amateurs * Principle 3Stick to your roots * Principle 4Love of product and production * Principle 5Market Immersion * Principle 6Cultural contribution * Principle 7Indoctrinate staff into the cult * A call to actionbuilding brand authenticity.".
- 2009047024 extent "xiv, 219 p. :".
- 2009047024 identifier "0230580319 (hardback)".
- 2009047024 identifier "9780230580312 (hardback)".
- 2009047024 issued "2009".
- 2009047024 issued "2009.".
- 2009047024 language "eng".
- 2009047024 publisher "Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan,".
- 2009047024 subject "658.8/27 22".
- 2009047024 subject "Brand name products.".
- 2009047024 subject "Branding (Marketing)".
- 2009047024 subject "HF5415.1255 .B45 2009".
- 2009047024 tableOfContents "Machine generated contents note: Introductionthe crisis of branding and the demand for authenticity * What is authenticity? * Principle 1Tell compelling brand stories * Principle 2Appear as artisanal amateurs * Principle 3Stick to your roots * Principle 4Love of product and production * Principle 5Market Immersion * Principle 6Cultural contribution * Principle 7Indoctrinate staff into the cult * A call to actionbuilding brand authenticity Introductionthe crisis of branding and the demand for authenticity * What is authenticity? * Principle 1Tell compelling brand stories * Principle 2Appear as artisanal amateurs * Principle 3Stick to your roots * Principle 4Love of product and production * Principle 5Market Immersion * Principle 6Cultural contribution * Principle 7Indoctrinate staff into the cult * A call to actionbuilding brand authenticity.".
- 2009047024 title "Building brand authenticity : 7 habits of iconic brands / Michael Beverland.".
- 2009047024 type "text".