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- 2009047026 contributor B11449471.
- 2009047026 created "2010.".
- 2009047026 date "2010".
- 2009047026 date "2010.".
- 2009047026 dateCopyrighted "2010.".
- 2009047026 description "Includes bibliographical references (p. 159-169) and index.".
- 2009047026 description "Machine generated contents note: Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions.".
- 2009047026 extent "xvi, 176 p. :".
- 2009047026 identifier "9780230237308 (hardback)".
- 2009047026 issued "2010".
- 2009047026 issued "2010.".
- 2009047026 language "eng".
- 2009047026 publisher "New York : Palgrave Macmillan,".
- 2009047026 subject "658.8 22".
- 2009047026 subject "Business logistics.".
- 2009047026 subject "Consumers Attitudes.".
- 2009047026 subject "HD38.5 .D36 2010".
- 2009047026 tableOfContents "Machine generated contents note: Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions.".
- 2009047026 title "Marketing through turbulent times / Jenny Darroch.".
- 2009047026 type "text".