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- 2009047553 contributor B11450124.
- 2009047553 contributor B11450125.
- 2009047553 created "c2011.".
- 2009047553 date "2011".
- 2009047553 date "c2011.".
- 2009047553 dateCopyrighted "c2011.".
- 2009047553 description "Includes bibliographical references and index.".
- 2009047553 description "Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.".
- 2009047553 extent "xiv, 334 p. :".
- 2009047553 identifier "0136106811".
- 2009047553 identifier "9780136106814".
- 2009047553 issued "2011".
- 2009047553 issued "c2011.".
- 2009047553 language "eng".
- 2009047553 publisher "Boston : Prentice Hall,".
- 2009047553 subject "658.8/16 22".
- 2009047553 subject "HF5416.5 .N34 2011".
- 2009047553 subject "Marketing Decision making.".
- 2009047553 subject "Pricing.".
- 2009047553 tableOfContents "Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.".
- 2009047553 title "The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.".
- 2009047553 type "text".