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- 2009048086 contributor B11450756.
- 2009048086 created "c2011.".
- 2009048086 date "2011".
- 2009048086 date "c2011.".
- 2009048086 dateCopyrighted "c2011.".
- 2009048086 description "Consumer behavior overview -- Market segmentation -- Overview of consumer decision making -- Stages in consumer decision making -- Cultural influences -- Subcultural influences -- Social class influences -- Reference groups and social influences -- Family influences -- Group and interpersonal communications for innovations : adoption and diffusion processes -- Personality and lifestyle -- Motivation -- Perception and information processing -- Learning and memory -- Attitude formation and change.".
- 2009048086 description "Includes bibliographical references and index.".
- 2009048086 extent "xviii, 629 p. :".
- 2009048086 identifier "0765620901 (pbk. : alk. paper)".
- 2009048086 identifier "9780765620903 (pbk. : alk. paper)".
- 2009048086 issued "2011".
- 2009048086 issued "c2011.".
- 2009048086 language "eng".
- 2009048086 publisher "Armonk, N.Y. : M.E. Sharpe,".
- 2009048086 subject "658.8/342 22".
- 2009048086 subject "Consumer behavior.".
- 2009048086 subject "HF5415.32 .L37 2011".
- 2009048086 tableOfContents "Consumer behavior overview -- Market segmentation -- Overview of consumer decision making -- Stages in consumer decision making -- Cultural influences -- Subcultural influences -- Social class influences -- Reference groups and social influences -- Family influences -- Group and interpersonal communications for innovations : adoption and diffusion processes -- Personality and lifestyle -- Motivation -- Perception and information processing -- Learning and memory -- Attitude formation and change.".
- 2009048086 title "Consumer behavior in action : real-life applications for marketing managers / Geoffrey P. Lantos.".
- 2009048086 type "text".