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- 2009049240 contributor B11452157.
- 2009049240 contributor B11452158.
- 2009049240 created "2010.".
- 2009049240 date "2010".
- 2009049240 date "2010.".
- 2009049240 dateCopyrighted "2010.".
- 2009049240 description "Includes bibliographical references and index.".
- 2009049240 description "Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands -- From Silos to synergy : harnessing the organization.".
- 2009049240 extent "p. cm.".
- 2009049240 identifier "9780470689752 (pbk.)".
- 2009049240 issued "2010".
- 2009049240 issued "2010.".
- 2009049240 language "eng".
- 2009049240 publisher "Hoboken, N.J. : Wiley,".
- 2009049240 subject "658.8/02 22".
- 2009049240 subject "HF5415.13 .A23 2010".
- 2009049240 subject "Marketing Management.".
- 2009049240 tableOfContents "Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands -- From Silos to synergy : harnessing the organization.".
- 2009049240 title "Strategic market management : global perspectives / Damien McLoughlin, David A. Aaker.".
- 2009049240 type "text".