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- 2009049643 contributor B11452650.
- 2009049643 created "c2010.".
- 2009049643 date "2010".
- 2009049643 date "c2010.".
- 2009049643 dateCopyrighted "c2010.".
- 2009049643 description "Capitalizing on an underground consumer movement -- The opportunity : social movements meet the marketplace -- Turning distinctiveness into market acceptance : the mission-driven difference -- Creating and communicating the brand : from customers' values to customer value -- Crafting the mission-driven organization : the human dimension -- Everybody talkin' bout heaven ain't goin' there : building credibility and avoiding scandals -- Learning from the leading edge : lessons for mainstream businesses -- Values clusters : Portland and other hotbeds of mission-driven companies -- Growing pains : asking difficult questions -- Bringing it all together : taking stock, looking ahead.".
- 2009049643 description "Includes bibliographical references and index.".
- 2009049643 extent "xiv, 256 p. :".
- 2009049643 identifier "0804761620 (cloth : alk. paper)".
- 2009049643 identifier "9780804761628 (cloth : alk. paper)".
- 2009049643 issued "2010".
- 2009049643 issued "c2010.".
- 2009049643 language "eng".
- 2009049643 publisher "Stanford, Calif. : Stanford Business Books,".
- 2009049643 spatial "United States".
- 2009049643 spatial "United States.".
- 2009049643 subject "658.4/08 22".
- 2009049643 subject "Business ethics United States.".
- 2009049643 subject "Business planning United States.".
- 2009049643 subject "HD60.5.U5 R87 2010".
- 2009049643 subject "Small business United States Management.".
- 2009049643 subject "Social responsibility of business United States.".
- 2009049643 tableOfContents "Capitalizing on an underground consumer movement -- The opportunity : social movements meet the marketplace -- Turning distinctiveness into market acceptance : the mission-driven difference -- Creating and communicating the brand : from customers' values to customer value -- Crafting the mission-driven organization : the human dimension -- Everybody talkin' bout heaven ain't goin' there : building credibility and avoiding scandals -- Learning from the leading edge : lessons for mainstream businesses -- Values clusters : Portland and other hotbeds of mission-driven companies -- Growing pains : asking difficult questions -- Bringing it all together : taking stock, looking ahead.".
- 2009049643 title "Companies on a mission : entrepreneurial strategies for growing sustainably, responsibly, and profitably / Michael V. Russo ; with a foreword by L. Hunter Lovins.".
- 2009049643 type "text".