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- 2009051788 contributor B11455254.
- 2009051788 created "c2010.".
- 2009051788 date "2010".
- 2009051788 date "c2010.".
- 2009051788 dateCopyrighted "c2010.".
- 2009051788 description "Includes bibliographical references and index.".
- 2009051788 description "Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.".
- 2009051788 extent "xv, 464 p. :".
- 2009051788 identifier "0071621253 (alk. paper)".
- 2009051788 identifier "9780071621250 (alk. paper)".
- 2009051788 issued "2010".
- 2009051788 issued "c2010.".
- 2009051788 language "eng".
- 2009051788 publisher "New York : McGraw-Hill,".
- 2009051788 subject "658.8 22".
- 2009051788 subject "HF5415 .B54 2010".
- 2009051788 subject "Marketing Case studies.".
- 2009051788 tableOfContents "Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.".
- 2009051788 title "The big book of marketing : lessons and best practices from the world's greatest companies / edited by Anthony G. Bennett.".
- 2009051788 type "text".