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- 2009052548 abstract "Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all.".
- 2009052548 contributor B11456152.
- 2009052548 contributor B11456153.
- 2009052548 created "c2009.".
- 2009052548 date "2009".
- 2009052548 date "c2009.".
- 2009052548 dateCopyrighted "c2009.".
- 2009052548 description "Clutter -- Breaking the contract -- The rise and fall and rise of branded entertainment -- Persuading yoots -- The youtube revolution -- Guerrillas in our midst -- the lesson of Clark Gable's undershirt -- The language of persuasion -- A sense of persuasion -- The human face of persuasion -- The long and short of it -- The wall of cynicism.".
- 2009052548 description "Includes bibliographical references (p. 301-303) and index.".
- 2009052548 description "Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all.".
- 2009052548 extent "xvii, 324 p. ;".
- 2009052548 identifier "1582435804".
- 2009052548 identifier "9781582435800".
- 2009052548 issued "2009".
- 2009052548 issued "c2009.".
- 2009052548 language "eng".
- 2009052548 publisher "Berkeley, CA : Counterpoint : Distributed by Publishers Group West,".
- 2009052548 subject "306.3/4 22".
- 2009052548 subject "Advertising Social aspects.".
- 2009052548 subject "HF5823 .O68 2009".
- 2009052548 subject "Marketing Social aspects.".
- 2009052548 subject "Mass media and culture.".
- 2009052548 subject "Persuasion (Psychology)".
- 2009052548 tableOfContents "Clutter -- Breaking the contract -- The rise and fall and rise of branded entertainment -- Persuading yoots -- The youtube revolution -- Guerrillas in our midst -- the lesson of Clark Gable's undershirt -- The language of persuasion -- A sense of persuasion -- The human face of persuasion -- The long and short of it -- The wall of cynicism.".
- 2009052548 title "The age of persuasion : how marketing ate our culture / Terry O'Reilly & Mike Tennant.".
- 2009052548 type "text".