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- 2009281041 contributor B11464354.
- 2009281041 created "c2009.".
- 2009281041 date "2009".
- 2009281041 date "c2009.".
- 2009281041 dateCopyrighted "c2009.".
- 2009281041 description "Includes bibliographical references and index.".
- 2009281041 description "Women are females first and consumers second -- Women are the mother lode : what they didn't teach you in business school -- Getting to know the locals : a tour of the genders -- The five global trends driving female consumers -- Pink is not a strategy : creating products with a female focus -- Marketing to women : the difference between sex appeal and gender appeal -- The last three feet : fundamentals of selling to women -- We have seen the future, and it is female : applying the knowledge to your business -- The X to Y mencyclopedia : bridging the gender gap, one word at a time.".
- 2009281041 extent "viii, 322 p. ;".
- 2009281041 identifier "0307450384 (hbk.)".
- 2009281041 identifier "9780307450388 (hbk.)".
- 2009281041 identifier 2009281041-b.html.
- 2009281041 identifier 2009281041-d.html.
- 2009281041 identifier 2009281041-s.html.
- 2009281041 issued "2009".
- 2009281041 issued "c2009.".
- 2009281041 language "eng".
- 2009281041 publisher "New York : Crown Business,".
- 2009281041 subject "658.8/342 22".
- 2009281041 subject "Consumer behavior.".
- 2009281041 subject "HF5415.332.W66 B74 2009".
- 2009281041 subject "Marketing.".
- 2009281041 subject "Women consumers.".
- 2009281041 tableOfContents "Women are females first and consumers second -- Women are the mother lode : what they didn't teach you in business school -- Getting to know the locals : a tour of the genders -- The five global trends driving female consumers -- Pink is not a strategy : creating products with a female focus -- Marketing to women : the difference between sex appeal and gender appeal -- The last three feet : fundamentals of selling to women -- We have seen the future, and it is female : applying the knowledge to your business -- The X to Y mencyclopedia : bridging the gender gap, one word at a time.".
- 2009281041 title "Why she buys : the new strategy for reaching the world's most powerful consumers / Bridget Brennan.".
- 2009281041 type "text".