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- 2009346395 contributor B11516950.
- 2009346395 contributor B11516951.
- 2009346395 created "2008.".
- 2009346395 date "2008".
- 2009346395 date "2008.".
- 2009346395 dateCopyrighted "2008.".
- 2009346395 extent "xiv, 214 p. :".
- 2009346395 identifier "9780670082261".
- 2009346395 issued "2008".
- 2009346395 issued "2008.".
- 2009346395 language "eng".
- 2009346395 publisher "New Delhi : Penguin Books India,".
- 2009346395 spatial "India".
- 2009346395 subject "Brand loyalty India Case studies.".
- 2009346395 subject "Brand name products India Case studies.".
- 2009346395 subject "Branding (Marketing) India Case studies.".
- 2009346395 subject "HD69.B7 A77 2008".
- 2009346395 title "Brands under fire / Ivan Arthur and Kurien Mathews.".
- 2009346395 type "text".