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- 2009367202 alternative "Marketing metrics.".
- 2009367202 contributor B11537102.
- 2009367202 created "2009.".
- 2009367202 date "2009".
- 2009367202 date "2009.".
- 2009367202 dateCopyrighted "2009.".
- 2009367202 description "Includes bibliographical references (p. 338-343) and index.".
- 2009367202 extent "xiii, 353 p. :".
- 2009367202 identifier "0273722034 (pbk.)".
- 2009367202 identifier "9780273722038 (pbk.)".
- 2009367202 identifier 2009367202.html.
- 2009367202 issued "2009".
- 2009367202 issued "2009.".
- 2009367202 language "eng".
- 2009367202 publisher "Harlow, England ; New York : Financial Times Prentice Hall,".
- 2009367202 subject "658.83015118 22".
- 2009367202 subject "HF5415.2 .M35543 2009".
- 2009367202 subject "Marketing Mathematical models.".
- 2009367202 subject "Marketing research.".
- 2009367202 title "Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris ... [et al.].".
- 2009367202 type "text".