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- 2009496858 contributor B11669382.
- 2009496858 created "c2008.".
- 2009496858 date "2008".
- 2009496858 date "c2008.".
- 2009496858 dateCopyrighted "c2008.".
- 2009496858 description "Includes bibliographical references (p. 213-216).".
- 2009496858 extent "216 p. ;".
- 2009496858 format "text/html".
- 2009496858 identifier "3866410433 (hbk.)".
- 2009496858 identifier "9783866410435 (hbk.)".
- 2009496858 identifier dokserv?id=3147148&prov=M&dok_var=1&dok_ext=htm.
- 2009496858 isPartOf "Der Handel. Edition".
- 2009496858 isPartOf "Enzyklopädie des Handels, 1436-4336".
- 2009496858 issued "2008".
- 2009496858 issued "c2008.".
- 2009496858 language "ger".
- 2009496858 publisher "Frankfurt am Main : Deutscher Fachverlag,".
- 2009496858 subject "Advertising Dictionaries German.".
- 2009496858 subject "Direct marketing Dictionaries German.".
- 2009496858 subject "HF5803 .B78 2008".
- 2009496858 subject "Public relations Dictionaries German.".
- 2009496858 title "Lexikon Kommunikationspolitik : Werbung, Direktmarketing, integrierte Kommunikation / Klaus Brüne.".
- 2009496858 type "text".