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- 2009509012 alternative "At head of title: Wow".
- 2009509012 contributor B11681253.
- 2009509012 created "2008.".
- 2009509012 date "2008".
- 2009509012 date "2008.".
- 2009509012 dateCopyrighted "2008.".
- 2009509012 description "Includes bibliographical references (p. 219-234) and indexes.".
- 2009509012 extent "xiii, 240 p. :".
- 2009509012 identifier "0470822899 (pbk.)".
- 2009509012 identifier "9780470822890 (pbk.)".
- 2009509012 issued "2008".
- 2009509012 issued "2008.".
- 2009509012 language "eng".
- 2009509012 publisher "Singapore ; Hoboken, NJ : John Wiley & Sons (Asia),".
- 2009509012 subject "658.8/27 22".
- 2009509012 subject "Brand name products Management.".
- 2009509012 subject "Branding (Marketing)".
- 2009509012 subject "Customer relations.".
- 2009509012 subject "HD69.B7 S94 2008".
- 2009509012 title "At head of title: Wow".
- 2009509012 title "Wowability : how to achieve it & why it matters / Imran Syed.".
- 2009509012 type "text".