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- 2009928097 contributor B11725620.
- 2009928097 contributor B11725621.
- 2009928097 created "c2009.".
- 2009928097 date "2009".
- 2009928097 date "c2009.".
- 2009928097 dateCopyrighted "c2009.".
- 2009928097 description "Includes bibliographical references (p. 95-100)".
- 2009928097 extent "xii, 104 p. :".
- 2009928097 identifier "9783642021084 (hardcover : acid-free paper)".
- 2009928097 identifier "9783642021091 (e-ISBN)".
- 2009928097 issued "2009".
- 2009928097 issued "c2009.".
- 2009928097 language "eng".
- 2009928097 publisher "Heidelberg ; New York : Springer,".
- 2009928097 subject "HF5827.95 .M68 2009".
- 2009928097 subject "Marketing.".
- 2009928097 subject "Word-of-mouth advertising.".
- 2009928097 title "The seven principles of WOM and buzz marketing : crossing the tipping point / Panos Mourdoukoutas, George J. Siomkos.".
- 2009928097 type "text".