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- 2009932899 contributor B11728811.
- 2009932899 created "c2010.".
- 2009932899 date "2010".
- 2009932899 date "c2010.".
- 2009932899 dateCopyrighted "c2010.".
- 2009932899 description "Includes bibliographical references (p. [311]-322) and index.".
- 2009932899 extent "xvii, 333 p. :".
- 2009932899 identifier "9781849201452 (alk. paper)".
- 2009932899 identifier "9781849201469 (pbk. : alk. paper)".
- 2009932899 issued "2010".
- 2009932899 issued "c2010.".
- 2009932899 language "eng".
- 2009932899 publisher "Los Angeles : Sage Publications,".
- 2009932899 subject "659.1 22".
- 2009932899 subject "Advertising Brand name products.".
- 2009932899 subject "Advertising Social aspects.".
- 2009932899 subject "Advertising.".
- 2009932899 subject "HF5823 .H185 2010".
- 2009932899 subject "Sales promotion.".
- 2009932899 title "Advertising and promotion : in integrated marketing communications / Chris Hackley.".
- 2009932899 type "text".