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- 2009934560 abstract "A guide to using Google Analytics to analyze the success of a Web site covers such topics as navigating the interface, integrating it with Google AdWords, filtering data, tracking visitors, and marketing.".
- 2009934560 contributor B11729963.
- 2009934560 contributor B11729964.
- 2009934560 created "c2010.".
- 2009934560 date "2010".
- 2009934560 date "c2010.".
- 2009934560 dateCopyrighted "c2010.".
- 2009934560 description "1: Getting started with Google Analytics -- What's new in Google Analytics -- Why analytics? -- Creating your analytics account -- The settings dashboard -- Account dashboard basics -- 21: Analytics and site statistics: concepts and methods -- E-commerce concepts and methods -- Basic metrics and concepts -- Setting up E-commerce -- 3: Advanced implementation -- Advanced dashboard features -- Filtering analytics data -- Setting goals -- Funneling visitors to their destination -- Google AdWords integration -- Hacking Google analytics -- 4: The reports -- Analyzing visitors -- Traffic sources -- Content overview -- Site search -- Event tracking -- E-commerce tracking.".
- 2009934560 description "A guide to using Google Analytics to analyze the success of a Web site covers such topics as navigating the interface, integrating it with Google AdWords, filtering data, tracking visitors, and marketing.".
- 2009934560 description "Includes bibliographical references and index.".
- 2009934560 extent "xxvii, 404 p. :".
- 2009934560 identifier "0470531282 (pbk.)".
- 2009934560 identifier "9780470531280 (pbk.)".
- 2009934560 issued "2010".
- 2009934560 issued "c2010.".
- 2009934560 language "eng".
- 2009934560 publisher "Indianapolis, Ind. : Wiley,".
- 2009934560 subject "658.87202854678 22".
- 2009934560 subject "Google Analytics.".
- 2009934560 subject "Internet searching Statistical services.".
- 2009934560 subject "Internet users Statistics Data processing.".
- 2009934560 subject "TK5105.885.G66 T95 2010".
- 2009934560 subject "Web usage mining Computer programs.".
- 2009934560 tableOfContents "1: Getting started with Google Analytics -- What's new in Google Analytics -- Why analytics? -- Creating your analytics account -- The settings dashboard -- Account dashboard basics -- 21: Analytics and site statistics: concepts and methods -- E-commerce concepts and methods -- Basic metrics and concepts -- Setting up E-commerce -- 3: Advanced implementation -- Advanced dashboard features -- Filtering analytics data -- Setting goals -- Funneling visitors to their destination -- Google AdWords integration -- Hacking Google analytics -- 4: The reports -- Analyzing visitors -- Traffic sources -- Content overview -- Site search -- Event tracking -- E-commerce tracking.".
- 2009934560 title "Google Analytics / Jerri Ledford, Joe Teixeira and Mary E. Tyler.".
- 2009934560 type "text".