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- 2009944087 abstract "This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.".
- 2009944087 contributor B11736392.
- 2009944087 contributor B11736393.
- 2009944087 created "2010.".
- 2009944087 date "2010".
- 2009944087 date "2010.".
- 2009944087 dateCopyrighted "2010.".
- 2009944087 description "Includes bibliographical references (p. 157-162).".
- 2009944087 description "Research sponsored by the Federal Aviation Administration ACRP project 1-04".
- 2009944087 description "This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.".
- 2009944087 extent "175 p. :".
- 2009944087 identifier "0309118182".
- 2009944087 identifier "9780309118187".
- 2009944087 identifier acrp_rpt_028.pdf.
- 2009944087 isPartOf "ACRP report, 1935-0902 ; 28".
- 2009944087 issued "2010".
- 2009944087 issued "2010.".
- 2009944087 language "eng".
- 2009944087 publisher "Washington, D.C. : Transportation Research Board,".
- 2009944087 subject "Airports Economic aspects Handbooks, manuals, etc.".
- 2009944087 subject "Airports Marketing Handbooks, manuals, etc.".
- 2009944087 subject "Airports Public relations Handbooks, manuals, etc.".
- 2009944087 subject "HE9797.4.E3 K74 2010".
- 2009944087 subject "airports. trt".
- 2009944087 subject "handbooks. trt".
- 2009944087 subject "marketing. trt".
- 2009944087 subject "public relations. trt".
- 2009944087 title "Marketing guidebook for small airports / Lois Kramer ... [et al.].".
- 2009944087 type "text".