Matches in Library of Congress for { <http://lccn.loc.gov/2010000740> ?p ?o. }
Showing items 1 to 20 of
20
with 100 items per page.
- 2010000740 contributor B11737371.
- 2010000740 created "c2011.".
- 2010000740 date "2011".
- 2010000740 date "c2011.".
- 2010000740 dateCopyrighted "c2011.".
- 2010000740 description "Includes bibliographical references and index.".
- 2010000740 description "Marketing planning : new urgency, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix sample marketing plan : SonicSuperphone.".
- 2010000740 extent "xiv, 210 p. :".
- 2010000740 identifier "0136089364 (alk. paper)".
- 2010000740 identifier "9780136089360 (alk. paper)".
- 2010000740 issued "2011".
- 2010000740 issued "c2011.".
- 2010000740 language "eng".
- 2010000740 publisher "Boston : Prentice Hall,".
- 2010000740 subject "658.8/02 22".
- 2010000740 subject "HF5415.13 .W66 2011".
- 2010000740 subject "Marketing Management Handbooks, manuals, etc.".
- 2010000740 tableOfContents "Marketing planning : new urgency, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix sample marketing plan : SonicSuperphone.".
- 2010000740 title "The marketing plan handbook / Marian Burk Wood.".
- 2010000740 type "text".