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- 2010003184 abstract "This book reveals proven techniques not only for standing out in a crowded marketplace but also for reaching customers who are most eager to buy your products or services.--[book cover]".
- 2010003184 contributor B11740304.
- 2010003184 created "c2010.".
- 2010003184 date "2010".
- 2010003184 date "c2010.".
- 2010003184 dateCopyrighted "c2010.".
- 2010003184 description "Search marketing overview: the essentials -- Performing organic search marketing: driving low-cost traffic -- Converting organic search marketing: the five pillars of trust -- Paid search marketing: driving customers to your web site -- Local search marketing: narrowing your scope -- Videos and webinars: profit from sharing your knowledge -- Internet advertising banners: a tried and true method -- Social networking and blogging: the new ways to get conversions -- Blogs and communities: the predecessors of social media -- E-mail marketing: tread carefully to reap great rewards -- Shopping carts: optimizing the checkout process -- Analytics: running the numbers -- Industry expert interviews: direct advice and insights from successful people -- Case studies.".
- 2010003184 description "This book reveals proven techniques not only for standing out in a crowded marketplace but also for reaching customers who are most eager to buy your products or services.--[book cover]".
- 2010003184 extent "xv, 220 p. :".
- 2010003184 identifier "0071635165".
- 2010003184 identifier "9780071635165 (alk. paper)".
- 2010003184 issued "2010".
- 2010003184 issued "c2010.".
- 2010003184 language "eng".
- 2010003184 publisher "New York : McGraw-Hill,".
- 2010003184 subject "658.8/72 22".
- 2010003184 subject "Customer relations.".
- 2010003184 subject "HF5415.1265 .F673 2010".
- 2010003184 subject "Internet advertising.".
- 2010003184 subject "Internet marketing.".
- 2010003184 tableOfContents "Search marketing overview: the essentials -- Performing organic search marketing: driving low-cost traffic -- Converting organic search marketing: the five pillars of trust -- Paid search marketing: driving customers to your web site -- Local search marketing: narrowing your scope -- Videos and webinars: profit from sharing your knowledge -- Internet advertising banners: a tried and true method -- Social networking and blogging: the new ways to get conversions -- Blogs and communities: the predecessors of social media -- E-mail marketing: tread carefully to reap great rewards -- Shopping carts: optimizing the checkout process -- Analytics: running the numbers -- Industry expert interviews: direct advice and insights from successful people -- Case studies.".
- 2010003184 title "Turn clicks into customers : proven marketing techniques for converting online traffic into revenue / Duane Forrester.".
- 2010003184 type "text".