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- 2010004242 contributor B11741607.
- 2010004242 contributor B11741608.
- 2010004242 created "2011.".
- 2010004242 date "2011".
- 2010004242 date "2011.".
- 2010004242 dateCopyrighted "2011.".
- 2010004242 description "Includes bibliographical references and index.".
- 2010004242 description "The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off.".
- 2010004242 extent "xi, 397 p. ;".
- 2010004242 identifier "0203846540 (ebook)".
- 2010004242 identifier "0415471176 (hardback)".
- 2010004242 identifier "0415471184 (pbk.)".
- 2010004242 identifier "9780203846544 (ebook)".
- 2010004242 identifier "9780415471176 (hardback)".
- 2010004242 identifier "9780415471183 (pbk.)".
- 2010004242 issued "2011".
- 2010004242 issued "2011.".
- 2010004242 language "eng".
- 2010004242 publisher "New York, NY : Routledge,".
- 2010004242 subject "Corporations Public relations Research Methodology".
- 2010004242 subject "HD59 .D347 2011".
- 2010004242 subject "Marketing research Methodology.".
- 2010004242 subject "Public relations Research Methodology.".
- 2010004242 subject "Qualitative research.".
- 2010004242 tableOfContents "The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off.".
- 2010004242 title "Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.".
- 2010004242 type "text".