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- 2010009679 contributor B11748171.
- 2010009679 created "2010.".
- 2010009679 date "2010".
- 2010009679 date "2010.".
- 2010009679 dateCopyrighted "2010.".
- 2010009679 description "Introduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control.".
- 2010009679 extent "xxii, 303 p. :".
- 2010009679 identifier "9780273725763 (pbk.)".
- 2010009679 issued "2010".
- 2010009679 issued "2010.".
- 2010009679 language "eng".
- 2010009679 publisher "Harlow, Eng. ; New York, NY : Pearson Financial Times,".
- 2010009679 subject "658.8/02 22".
- 2010009679 subject "HF5415.13 .W656 2010".
- 2010009679 subject "Marketing Planning.".
- 2010009679 tableOfContents "Introduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control.".
- 2010009679 title "Essential guide to marketing planning / Marian Burk Wood.".
- 2010009679 type "text".