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- 2010010152 contributor B11748735.
- 2010010152 created "c2010.".
- 2010010152 date "2010".
- 2010010152 date "c2010.".
- 2010010152 dateCopyrighted "c2010.".
- 2010010152 description "Includes bibliographical references and index.".
- 2010010152 description "Market psychology in the context of systematics -- Theories of perception and social judgment formation as starting points -- The theory of social comparisons -- The theory of cognitive dissonance -- The theory of psychological reactance -- Attribution theories -- Cognitive response -- Theories of information processing.".
- 2010010152 extent "xviii, 393 p. :".
- 2010010152 identifier "9780566089039 (hardback : alk. paper)".
- 2010010152 identifier "9780566089046 (ebook)".
- 2010010152 issued "2010".
- 2010010152 issued "c2010.".
- 2010010152 language "eng".
- 2010010152 publisher "Burlington, VT : Gower,".
- 2010010152 subject "658.8001/9 22".
- 2010010152 subject "Consumer behavior Psychological aspects.".
- 2010010152 subject "Consumer's preferences Cross-cultural studies.".
- 2010010152 subject "HF5415 .P734 2010".
- 2010010152 subject "Marketing Psychological aspects.".
- 2010010152 tableOfContents "Market psychology in the context of systematics -- Theories of perception and social judgment formation as starting points -- The theory of social comparisons -- The theory of cognitive dissonance -- The theory of psychological reactance -- Attribution theories -- Cognitive response -- Theories of information processing.".
- 2010010152 title "The psychology of marketing : cross-cultural perspectives / by Gerhard Raab ... [et al.].".
- 2010010152 type "text".