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- 2010014280 abstract "Marketing in a Web 2.0 World shows you how to take advantage of these latest technologies to market your business, and many of the tools require little or no money to implement. With Peter VanRysdam, as your guide, you will understand how social networks have fundamentally altered how the Internet is used as a marketing tool. You will discover how to draw visitors to your Web site with search engine optimization (SEO) and how to use Webinars, blogs, and podcasts to establish yourself as a leader in your industry. --from publisher description".
- 2010014280 contributor B11753746.
- 2010014280 created "c2010.".
- 2010014280 date "2010".
- 2010014280 date "c2010.".
- 2010014280 dateCopyrighted "c2010.".
- 2010014280 description "Includes bibliographical references (p. [281]-282) and index.".
- 2010014280 description "Introduction: The game has not changed, just the venue -- Evolving traditional marketing for the web -- The difference between push and pull marketing -- Making your website truly interactive -- Getting search engines to notice your site -- The benefits of a business blog -- Stop talking, start listening--social networks as focus groups -- Joining--not controlling--the situation -- Building your network -- Establish yourself as an expert online -- PR 2.0: moving past the press release -- The new metrics for measuring success.".
- 2010014280 description "Marketing in a Web 2.0 World shows you how to take advantage of these latest technologies to market your business, and many of the tools require little or no money to implement. With Peter VanRysdam, as your guide, you will understand how social networks have fundamentally altered how the Internet is used as a marketing tool. You will discover how to draw visitors to your Web site with search engine optimization (SEO) and how to use Webinars, blogs, and podcasts to establish yourself as a leader in your industry. --from publisher description".
- 2010014280 extent "288 p. :".
- 2010014280 identifier "1601383177 (alk. paper)".
- 2010014280 identifier "9781601383174 (alk. paper)".
- 2010014280 issued "2010".
- 2010014280 issued "c2010.".
- 2010014280 language "eng".
- 2010014280 publisher "Ocala, Fla. : Atlantic Pub. Group,".
- 2010014280 subject "658.8/72 22".
- 2010014280 subject "Communication in marketing.".
- 2010014280 subject "HF5415.1265 .V356 2010".
- 2010014280 subject "Internet marketing.".
- 2010014280 subject "Social media Marketing.".
- 2010014280 subject "Web 2.0.".
- 2010014280 tableOfContents "Introduction: The game has not changed, just the venue -- Evolving traditional marketing for the web -- The difference between push and pull marketing -- Making your website truly interactive -- Getting search engines to notice your site -- The benefits of a business blog -- Stop talking, start listening--social networks as focus groups -- Joining--not controlling--the situation -- Building your network -- Establish yourself as an expert online -- PR 2.0: moving past the press release -- The new metrics for measuring success.".
- 2010014280 title "Marketing in a Web 2.0 world : using social media, webinars, blogs, and more to boost your small business on a budget / by Peter VanRysdam ; foreword by Brian Goldfarb.".
- 2010014280 type "text".