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- 2010014286 contributor B11753756.
- 2010014286 created "2010.".
- 2010014286 date "2010".
- 2010014286 date "2010.".
- 2010014286 dateCopyrighted "2010.".
- 2010014286 description "Includes bibliographical references and index.".
- 2010014286 description "Road test your new business idea -- My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- How long will your advantage last? -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you write your business plan -- Toolkits for your road test -- How to learn what you don't know you don't know -- Market analysis worksheet -- Industry analysis checklist -- Determining the viability of your business model -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test.".
- 2010014286 extent "xviii, 315 p.".
- 2010014286 identifier "9780273732792 (pbk.)".
- 2010014286 issued "2010".
- 2010014286 issued "2010.".
- 2010014286 language "eng".
- 2010014286 publisher "Harlow, England ; New York : Financial Times Prentice Hall,".
- 2010014286 subject "658.02/2 22".
- 2010014286 subject "HD62.5 .M85 2010".
- 2010014286 subject "Marketing research.".
- 2010014286 subject "New business enterprises Planning.".
- 2010014286 tableOfContents "Road test your new business idea -- My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- How long will your advantage last? -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you write your business plan -- Toolkits for your road test -- How to learn what you don't know you don't know -- Market analysis worksheet -- Industry analysis checklist -- Determining the viability of your business model -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test.".
- 2010014286 title "The new business road test : what entrepreneurs and executives should do before writing a business plan / John W. Mullins.".
- 2010014286 type "text".