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- 2010015569 abstract "Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.".
- 2010015569 alternative "Consumer dot ology".
- 2010015569 alternative "Consumerology".
- 2010015569 contributor B11755313.
- 2010015569 created "2010.".
- 2010015569 date "2010".
- 2010015569 date "2010.".
- 2010015569 dateCopyrighted "2010.".
- 2010015569 description "Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.".
- 2010015569 description "Includes bibliographical references and index.".
- 2010015569 description "Understanding the unconscious mind : why we buy what we do but can't explain it -- Reading consumers : insights into the unconscious mind -- The consumer in context : environmental influences -- What consumers do : studying behavior -- The irrelevant consumer : questioning questions -- Relevant answers : questions worth asking -- Understanding the crowd : focusing on focus groups -- Consumer futurology : influencing innovation -- Gaining an edge : beyond market research.".
- 2010015569 extent "viii, 216 p. ;".
- 2010015569 identifier "1857885503".
- 2010015569 identifier "9781857885507".
- 2010015569 identifier 2010015569-b.html.
- 2010015569 issued "2010".
- 2010015569 issued "2010.".
- 2010015569 language "eng".
- 2010015569 publisher "Boston : Nicholas Brealey,".
- 2010015569 subject "658.8/34 22".
- 2010015569 subject "Consumer behavior.".
- 2010015569 subject "Consumers Research.".
- 2010015569 subject "HF5415.32 .G73 2010".
- 2010015569 subject "Marketing research.".
- 2010015569 tableOfContents "Understanding the unconscious mind : why we buy what we do but can't explain it -- Reading consumers : insights into the unconscious mind -- The consumer in context : environmental influences -- What consumers do : studying behavior -- The irrelevant consumer : questioning questions -- Relevant answers : questions worth asking -- Understanding the crowd : focusing on focus groups -- Consumer futurology : influencing innovation -- Gaining an edge : beyond market research.".
- 2010015569 title "Consumer dot ology".
- 2010015569 title "Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping / Philip Graves.".
- 2010015569 title "Consumerology".
- 2010015569 type "text".