Matches in Library of Congress for { <http://lccn.loc.gov/2010017528> ?p ?o. }
Showing items 1 to 19 of
19
with 100 items per page.
- 2010017528 contributor B11757723.
- 2010017528 created "c2011.".
- 2010017528 date "2011".
- 2010017528 date "c2011.".
- 2010017528 dateCopyrighted "c2011.".
- 2010017528 description "Includes bibliographical references and index.".
- 2010017528 description "Social marketing basics -- Not just business as usual -- The social marketing mix -- The social marketing process -- Research in the social marketing process -- Analysis -- Conducting formative research -- Segmenting the target audience -- Building the social marketing strategy -- Influencing behavior by design -- Developing effective messages -- Identifying appropriate channels -- Producing creative communications -- Pretesting principles -- Conducting the pretesting methods -- Using the pretesting results -- Developing an implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity -- Monitoring implementation -- Evaluation basics -- Evaluation design -- Evaluation methods -- Using feedback to improve your program.".
- 2010017528 extent "xiv, 309 p. :".
- 2010017528 identifier "9781412953696 (pbk. : acid-free paper)".
- 2010017528 issued "2011".
- 2010017528 issued "c2011.".
- 2010017528 language "eng".
- 2010017528 publisher "Los Angeles : SAGE Publications,".
- 2010017528 subject "658.8 22".
- 2010017528 subject "HF5414 .W44 2011".
- 2010017528 subject "Social marketing.".
- 2010017528 tableOfContents "Social marketing basics -- Not just business as usual -- The social marketing mix -- The social marketing process -- Research in the social marketing process -- Analysis -- Conducting formative research -- Segmenting the target audience -- Building the social marketing strategy -- Influencing behavior by design -- Developing effective messages -- Identifying appropriate channels -- Producing creative communications -- Pretesting principles -- Conducting the pretesting methods -- Using the pretesting results -- Developing an implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity -- Monitoring implementation -- Evaluation basics -- Evaluation design -- Evaluation methods -- Using feedback to improve your program.".
- 2010017528 title "Hands-on social marketing : a step-by-step guide to designing change for good / Nedra Kline Weinreich.".
- 2010017528 type "text".