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- 2010022288 abstract "In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --".
- 2010022288 contributor B11763354.
- 2010022288 created "2011.".
- 2010022288 date "2011".
- 2010022288 date "2011.".
- 2010022288 dateCopyrighted "2011.".
- 2010022288 description "In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --".
- 2010022288 description "Includes bibliographical references and index.".
- 2010022288 extent "xvi, 752 p. :".
- 2010022288 identifier "0203878132 (ebook)".
- 2010022288 identifier "0415800935 (hardback : alk. paper)".
- 2010022288 identifier "0415800943 (pbk. : alk. paper)".
- 2010022288 identifier "9780203878132 (ebook)".
- 2010022288 identifier "9780415800938 (hardback : alk. paper)".
- 2010022288 identifier "9780415800945 (pbk. : alk. paper)".
- 2010022288 issued "2011".
- 2010022288 issued "2011.".
- 2010022288 language "eng".
- 2010022288 publisher "New York : Routledge,".
- 2010022288 subject "338.8/8 22".
- 2010022288 subject "Export marketing.".
- 2010022288 subject "HF1416 .F88 2011".
- 2010022288 subject "International business enterprises.".
- 2010022288 subject "International trade.".
- 2010022288 title "The future of global business : a reader / [edited by] Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen.".
- 2010022288 type "text".