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2010022572 contributor B11763690.
2010022572 created "2011.".
2010022572 date "2011".
2010022572 date "2011.".
2010022572 dateCopyrighted "2011.".
2010022572 description "Design of effective obesity communications : insights from consumer research / Punam A. Keller and Donald R. Lehmann -- Population-based prevention of obesity / American Heart Association -- An ounce of prevention, an apple a day : effects of consumers' lay theories on health-related behaviors / Anirban Mukhopadhyay -- Calorie estimation biases in consumer choice / Alexander Chernev and Pierre Chandon -- Food temptations versus self-control : friends or enemies? / Kelly Geyskens -- Thinking about health and obesity : how consumers' mental experiences influence health judgments / Ian Skurnik, Carolyn Yoon, and Norbert Schwarz -- How the body type of others impacts our food consumption / Brent McFerran ... [et al.] -- The relative effectiveness of gain-framed and loss-framed persuasive appeals concerning obesity-related behaviors / Daniel J. O'Keefe and Jakob D. Jensen -- Practicing what you preach : using hypocrisy and cognitive dissonance to reduce the risk for obesity / Jeff Stone -- The use of negative emotions in health communication : implications for fighting obesity / Imène Becheur and Pierre Valette-Florence --".
2010022572 description "Includes bibliographical references and index.".
2010022572 description "Using identity signaling to combat obesity and improve public health / Lindsay P. Rand and Jonah Berger -- Developing and validating motivational message interventions for improving prescription drug adherence with consumers confronting chronic diseases / Gary L. Kreps ... [et al.] -- Preventing childhood obesity by persuading mothers to breastfeed : matching appeal type to personality / John J. Sailors -- Ecological factors and childhood obesity : a structural look / Nancy Wong and Myoung Kim -- The impact of health games on consumers' physical activity and healthy eating intentions / Seung-A Annie Jin -- Bringing a bit of social marketing to the problem of obesity / Michael L. Rothschild -- Marketing MyPyramid : taking the dietary guidelines home / Brian Wansink -- Simplified nutrition guidelines to fight obesity / Jason Riis and Rebecca Ratner -- Shrinking liberty to combat expanding waistlines / Peter A. Ubel -- Controlling obesity : lessons learned from tobacco control and tobacco marketing research / Barbara Loken, K. Viswanath, and Melanie A. Wakefield.".
2010022572 extent "xiv, 406 p. :".
2010022572 identifier "9780765627179 (hardcover : alk. paper)".
2010022572 issued "2011".
2010022572 issued "2011.".
2010022572 language "eng".
2010022572 publisher "Armonk, N.Y. : M.E. Sharpe,".
2010022572 subject "362.196/398 22".
2010022572 subject "Clinical health psychology.".
2010022572 subject "Communication in medicine.".
2010022572 subject "Consumer Advocacy psychology.".
2010022572 subject "Consumer Health Information.".
2010022572 subject "Health Promotion.".
2010022572 subject "Health education.".
2010022572 subject "Obesity Prevention.".
2010022572 subject "Obesity prevention & control.".
2010022572 subject "Obesity psychology.".
2010022572 subject "RA645.O23 L48 2011".
2010022572 subject "Social Marketing.".
2010022572 subject "WD 210 L659 2011".
2010022572 tableOfContents "Design of effective obesity communications : insights from consumer research / Punam A. Keller and Donald R. Lehmann -- Population-based prevention of obesity / American Heart Association -- An ounce of prevention, an apple a day : effects of consumers' lay theories on health-related behaviors / Anirban Mukhopadhyay -- Calorie estimation biases in consumer choice / Alexander Chernev and Pierre Chandon -- Food temptations versus self-control : friends or enemies? / Kelly Geyskens -- Thinking about health and obesity : how consumers' mental experiences influence health judgments / Ian Skurnik, Carolyn Yoon, and Norbert Schwarz -- How the body type of others impacts our food consumption / Brent McFerran ... [et al.] -- The relative effectiveness of gain-framed and loss-framed persuasive appeals concerning obesity-related behaviors / Daniel J. O'Keefe and Jakob D. Jensen -- Practicing what you preach : using hypocrisy and cognitive dissonance to reduce the risk for obesity / Jeff Stone -- The use of negative emotions in health communication : implications for fighting obesity / Imène Becheur and Pierre Valette-Florence --".
2010022572 tableOfContents "Using identity signaling to combat obesity and improve public health / Lindsay P. Rand and Jonah Berger -- Developing and validating motivational message interventions for improving prescription drug adherence with consumers confronting chronic diseases / Gary L. Kreps ... [et al.] -- Preventing childhood obesity by persuading mothers to breastfeed : matching appeal type to personality / John J. Sailors -- Ecological factors and childhood obesity : a structural look / Nancy Wong and Myoung Kim -- The impact of health games on consumers' physical activity and healthy eating intentions / Seung-A Annie Jin -- Bringing a bit of social marketing to the problem of obesity / Michael L. Rothschild -- Marketing MyPyramid : taking the dietary guidelines home / Brian Wansink -- Simplified nutrition guidelines to fight obesity / Jason Riis and Rebecca Ratner -- Shrinking liberty to combat expanding waistlines / Peter A. Ubel -- Controlling obesity : lessons learned from tobacco control and tobacco marketing research / Barbara Loken, K. Viswanath, and Melanie A. Wakefield.".
2010022572 title "Leveraging consumer psychology for effective health communications : the obesity challenge / edited by Rajeev Batra, Punam Anand Keller, and Victor J. Strecher.".
2010022572 type "text".