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- 2010023360 contributor B11764618.
- 2010023360 created "c2010.".
- 2010023360 date "2010".
- 2010023360 date "c2010.".
- 2010023360 dateCopyrighted "c2010.".
- 2010023360 description "Authenticity, value, and the utility of fiction in promotional culture -- Branded space, branded citizens -- Branding and the promotional public sphere -- Performing the brand : art, entertainment, and entrepreuneurship.".
- 2010023360 description "Includes bibliographical references and index.".
- 2010023360 extent "vi, 338 p. :".
- 2010023360 identifier "9781433108662 (hardcover : alk. paper)".
- 2010023360 identifier "9781433108679 (pbk. : alk. paper)".
- 2010023360 isPartOf "Popular culture and everyday life ; v. 21".
- 2010023360 issued "2010".
- 2010023360 issued "c2010.".
- 2010023360 language "eng".
- 2010023360 publisher "New York : P. Lang,".
- 2010023360 subject "306.3/4 22".
- 2010023360 subject "Brand name products.".
- 2010023360 subject "Branding (Marketing)".
- 2010023360 subject "HD69.B7 B575 2010".
- 2010023360 subject "Imagery (Psychology)".
- 2010023360 subject "Popular culture.".
- 2010023360 tableOfContents "Authenticity, value, and the utility of fiction in promotional culture -- Branded space, branded citizens -- Branding and the promotional public sphere -- Performing the brand : art, entertainment, and entrepreuneurship.".
- 2010023360 title "Blowing up the brand : critical perspectives on promotional culture / edited by Melissa Aronczyk and Devon Powers.".
- 2010023360 type "text".