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- 2010023721 contributor B11765039.
- 2010023721 contributor B11765040.
- 2010023721 created "c2012.".
- 2010023721 date "2012".
- 2010023721 date "c2012.".
- 2010023721 dateCopyrighted "c2012.".
- 2010023721 description "Includes bibliographical references (p. 631-640) and index.".
- 2010023721 extent "xxviii, 657 p. :".
- 2010023721 identifier "9780132163644 (alk. paper)".
- 2010023721 issued "2012".
- 2010023721 issued "c2012.".
- 2010023721 language "eng".
- 2010023721 publisher "Boston : Prentice Hall,".
- 2010023721 subject "659.1 22".
- 2010023721 subject "Advertising.".
- 2010023721 subject "HF5823 .W455 2012".
- 2010023721 title "Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.".
- 2010023721 type "text".