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- 2010025355 contributor B11766994.
- 2010025355 created "c2011.".
- 2010025355 date "2011".
- 2010025355 date "c2011.".
- 2010025355 dateCopyrighted "c2011.".
- 2010025355 description "Relevancy rules -- Tap the wisdom of crowds -- Keep it simple, stupid -- Mindset matters -- Be where your audience is -- Don't interrupt -- Act like content -- Test everything -- Track everything -- Let the data decide -- Brands can be answers -- Your unique selling proposition is critical -- Your competition is broader than you think -- You can learn a lot from a query -- Sex sells -- Altruism sells -- Show off your assets -- The more shelf space the better -- Make your company a great story -- Don't rely on search engine marketing alone -- Future-proofing.".
- 2010025355 extent "x, 341 p. :".
- 2010025355 identifier "9780071742894 (alk. paper)".
- 2010025355 issued "2011".
- 2010025355 issued "c2011.".
- 2010025355 language "eng".
- 2010025355 publisher "New York : McGraw-Hill,".
- 2010025355 subject "658.8 22".
- 2010025355 subject "Google.".
- 2010025355 subject "HF5415.1265 .G64 2011".
- 2010025355 subject "Internet marketing.".
- 2010025355 subject "Marketing.".
- 2010025355 tableOfContents "Relevancy rules -- Tap the wisdom of crowds -- Keep it simple, stupid -- Mindset matters -- Be where your audience is -- Don't interrupt -- Act like content -- Test everything -- Track everything -- Let the data decide -- Brands can be answers -- Your unique selling proposition is critical -- Your competition is broader than you think -- You can learn a lot from a query -- Sex sells -- Altruism sells -- Show off your assets -- The more shelf space the better -- Make your company a great story -- Don't rely on search engine marketing alone -- Future-proofing.".
- 2010025355 title "Everything I know about marketing I learned from Google / Aaron Goldman.".
- 2010025355 type "text".