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- 2010025379 contributor B11767023.
- 2010025379 contributor B11767024.
- 2010025379 created "c2011.".
- 2010025379 date "2011".
- 2010025379 date "c2011.".
- 2010025379 dateCopyrighted "c2011.".
- 2010025379 description "The origins of the Dentsu way -- Breadth and depth: an overview of Dentsu scope and services -- From AIDMA to AISAS: the growing importance of cross communication -- Cross communication: a look at what makes it work -- Creating scenarios for cross communication -- Case studies of the cross switch way -- The cross switch design process -- From insight to scenario creation -- Structural design and measurement for cross switch.".
- 2010025379 extent "xxi, 310 p. :".
- 2010025379 identifier "9780071748124 (alk. paper)".
- 2010025379 issued "2011".
- 2010025379 issued "c2011.".
- 2010025379 language "eng".
- 2010025379 publisher "New York : McGraw-Hill,".
- 2010025379 spatial "Japan".
- 2010025379 subject "658.8 22".
- 2010025379 subject "Advertising agencies Japan Management.".
- 2010025379 subject "Advertising.".
- 2010025379 subject "Dentsū.".
- 2010025379 subject "HF6181.D4 S84 2011".
- 2010025379 subject "Marketing Management.".
- 2010025379 tableOfContents "The origins of the Dentsu way -- Breadth and depth: an overview of Dentsu scope and services -- From AIDMA to AISAS: the growing importance of cross communication -- Cross communication: a look at what makes it work -- Creating scenarios for cross communication -- Case studies of the cross switch way -- The cross switch design process -- From insight to scenario creation -- Structural design and measurement for cross switch.".
- 2010025379 title "The Dentsu way : 9 lessons for innovation in marketing from the world's leading advertising agency / by Kotaro Sugiyama and Tim Andree.".
- 2010025379 type "text".