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- 2010026258 contributor B11768065.
- 2010026258 date "2011".
- 2010026258 description "Includes bibliographical references and index.".
- 2010026258 extent "xi, 302 pages :".
- 2010026258 identifier "00289014846".
- 2010026258 identifier "9781617616891 (hardback)".
- 2010026258 isPartOf "Management science : theory and applications".
- 2010026258 issued "2011".
- 2010026258 language "eng".
- 2010026258 spatial "China.".
- 2010026258 subject "HF5415.12.C5 H3685 2011".
- 2010026258 subject "Marketing China.".
- 2010026258 subject "Marketing research China.".
- 2010026258 title "Handbook of contemporary marketing in China : theories & practices / Cheng Lu Wang, editor.".
- 2010026258 type "text".