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- 2010026266 alternative "Thirty-minute social media marketing".
- 2010026266 contributor B11768074.
- 2010026266 created "c2011.".
- 2010026266 date "2011".
- 2010026266 date "c2011.".
- 2010026266 dateCopyrighted "c2011.".
- 2010026266 description "Includes bibliographical references and index.".
- 2010026266 description "Part I. Get started : the who, what, and why of social media marketing. What is social media marketing? ; Why are businesses using social media marketing? ; Who is doing it right and wrong? ; Warning : one size does not fit all ; Before you begin : perceptions, honesty, and giving up control -- Part II. Test the water : the where of social media marketing. Analyzing social media marketing tools ; Blogging ; Microblogging ; Social networking ; Social bookmarking and content sharing ; Audio and video ; E-books, reviews, webinars, and other social media marketing opportunities -- Part III. Dive in for 30 minutes a day : the how of social media marketing. Indirect marketing ; Brand building ; Building relationships and communities ; Word-of-mouth marketing ; Expanding reach and establishing position ; Direct marketing and promotions -- Part IV. Maintaining social media marketing momentum over the long term. Integrating with traditional marketing ; Following the rules of social media marketing ; Measuring results, testing, tweaking, and trying again ; Bringing it all together -- Appendix A. Twitter cofounder Biz Stone reflects on Twitter in 2009 -- Appendix B. Resources and help -- Appendix C. Social media marketing plan worksheet.".
- 2010026266 extent "ix, 260 p. :".
- 2010026266 identifier "0071743812 (alk. paper)".
- 2010026266 identifier "9780071743815 (alk. paper)".
- 2010026266 issued "2011".
- 2010026266 issued "c2011.".
- 2010026266 language "eng".
- 2010026266 publisher "New York : McGraw-Hill,".
- 2010026266 subject "658.8/72 22".
- 2010026266 subject "HF5415.1265 .G86 2011".
- 2010026266 subject "Internet marketing.".
- 2010026266 subject "Online social networks.".
- 2010026266 tableOfContents "Part I. Get started : the who, what, and why of social media marketing. What is social media marketing? ; Why are businesses using social media marketing? ; Who is doing it right and wrong? ; Warning : one size does not fit all ; Before you begin : perceptions, honesty, and giving up control -- Part II. Test the water : the where of social media marketing. Analyzing social media marketing tools ; Blogging ; Microblogging ; Social networking ; Social bookmarking and content sharing ; Audio and video ; E-books, reviews, webinars, and other social media marketing opportunities -- Part III. Dive in for 30 minutes a day : the how of social media marketing. Indirect marketing ; Brand building ; Building relationships and communities ; Word-of-mouth marketing ; Expanding reach and establishing position ; Direct marketing and promotions -- Part IV. Maintaining social media marketing momentum over the long term. Integrating with traditional marketing ; Following the rules of social media marketing ; Measuring results, testing, tweaking, and trying again ; Bringing it all together -- Appendix A. Twitter cofounder Biz Stone reflects on Twitter in 2009 -- Appendix B. Resources and help -- Appendix C. Social media marketing plan worksheet.".
- 2010026266 title "30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free / Susan Gunelius.".
- 2010026266 title "Thirty-minute social media marketing".
- 2010026266 type "text".