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- 2010028484 contributor B11770715.
- 2010028484 contributor B11770716.
- 2010028484 created "c2011.".
- 2010028484 date "2011".
- 2010028484 date "c2011.".
- 2010028484 dateCopyrighted "c2011.".
- 2010028484 description "Includes bibliographical references and index.".
- 2010028484 extent "xviii, 830 p. :".
- 2010028484 identifier "0073530050 (alk. paper)".
- 2010028484 identifier "9780073530055 (alk. paper)".
- 2010028484 issued "2011".
- 2010028484 issued "c2011.".
- 2010028484 language "eng".
- 2010028484 publisher "New York : McGraw-Hill Irwin,".
- 2010028484 subject "658.8 22".
- 2010028484 subject "HF5415.13 .P387 2011".
- 2010028484 subject "Marketing Management Case studies.".
- 2010028484 subject "Marketing Management.".
- 2010028484 title "Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.".
- 2010028484 type "text".