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- 2010029785 abstract "Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description".
- 2010029785 contributor B11772298.
- 2010029785 contributor B11772299.
- 2010029785 created "c2011.".
- 2010029785 date "2011".
- 2010029785 date "c2011.".
- 2010029785 dateCopyrighted "c2011.".
- 2010029785 description "Includes bibliographical references (p. 291-308) and index.".
- 2010029785 description "Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description".
- 2010029785 extent "xv, 318 p. :".
- 2010029785 identifier "0071749276 (alk. paper)".
- 2010029785 identifier "9780071749275 (alk. paper)".
- 2010029785 issued "2011".
- 2010029785 issued "c2011.".
- 2010029785 language "eng".
- 2010029785 publisher "New York : McGraw-Hill,".
- 2010029785 subject "658.8/27 22".
- 2010029785 subject "Branding (Marketing)".
- 2010029785 subject "HD69.B7 M653 2011".
- 2010029785 subject "Internet marketing.".
- 2010029785 subject "Product management.".
- 2010029785 subject "Wikis (Computer science)".
- 2010029785 title "Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover.".
- 2010029785 type "text".