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- 2010030838 contributor B11773582.
- 2010030838 contributor B11773583.
- 2010030838 created "c2012.".
- 2010030838 date "2012".
- 2010030838 date "c2012.".
- 2010030838 dateCopyrighted "c2012.".
- 2010030838 description "An introduction to marketing research -- The marketing research industry -- The marketing research process including defining the problem and research objectives -- Research design alternatives and qualitative research -- Information types & sources: secondary data & standardized information -- Data collection methods -- Measurement scales -- Designing data collection forms -- Determining sample size and the sample plan -- Data issues and inputting data into XL data analyst -- Summarizing your data -- Generalizing your findings -- Finding differences -- Determining relationships -- Preparing & presenting your research report.".
- 2010030838 description "Includes bibliographical references and index.".
- 2010030838 extent "xxii, 391 p. :".
- 2010030838 identifier "9780135078228 (pbk. : alk. paper)".
- 2010030838 issued "2012".
- 2010030838 issued "c2012.".
- 2010030838 language "eng".
- 2010030838 publisher "Boston : Prentice Hall,".
- 2010030838 subject "658.8/30285554 22".
- 2010030838 subject "HF5415.2 .B7787 2012".
- 2010030838 subject "Marketing research.".
- 2010030838 subject "Microsoft Excel (Computer file)".
- 2010030838 tableOfContents "An introduction to marketing research -- The marketing research industry -- The marketing research process including defining the problem and research objectives -- Research design alternatives and qualitative research -- Information types & sources: secondary data & standardized information -- Data collection methods -- Measurement scales -- Designing data collection forms -- Determining sample size and the sample plan -- Data issues and inputting data into XL data analyst -- Summarizing your data -- Generalizing your findings -- Finding differences -- Determining relationships -- Preparing & presenting your research report.".
- 2010030838 title "Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush.".
- 2010030838 type "text".